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We are now Atwell Ford Real Estate, and we are opening the door to new possibilities.

Over the past few months, we’ve been working on a new look, a new name, and a renewed vision. There’s a new chapter coming for The Umlauf Group, and we are seizing the opportunity to better serve the clients who walk through our doors. Our name is new; our commitment is not.

We are now Atwell Ford Real Estate, and we are opening the door to new possibilities.

Over the past few months, we’ve been working on a new look, a new name, and a renewed vision. There’s a new chapter coming for The Umlauf Group, and we are seizing the opportunity to better serve the clients who walk through our doors. Our name is new; our commitment is not.

Stay Tuned for More.

Stay Tuned for More.

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We’re unbelievably excited about all the brand changes we have to share with you as we transition from The Umlauf Group to Atwell Ford Real Estate. Stay tuned for our new website, coming later this month, and don’t miss new content dropping on our social media.

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650+ homes

bought/sold in the area

$175 M+

in transactions

5 out of 5

rating on Google and Zillow
About Us

There’s More to the Story

At Atwell Ford, we believe that the process of buying and selling can be more than a transaction; it can be transformative. It can be part of starting a new career, welcoming home a baby, moving on from a difficult situation, beginning new friendships, or taking other big steps. We know that you’re selling your home or looking for a new home (or both!) for a host of reasons, and we want to walk that path with you. We’ll learn your story so that we can best serve you.

We bring strategic guidance, informed by extensive expertise in the industry and in the Winston-Salem real estate market, into every conversation we have with you. With the Atwell Ford team, you get a powerhouse of experience behind you that can make the difference between simply getting the job done and a personal real estate journey. We want people to become neighbors and neighborhoods to become communities.

At Atwell Ford, we believe that the process of buying and selling can be more than a transaction; it can be transformative. It can be part of starting a new career, welcoming home a baby, moving on from a difficult situation, beginning new friendships, or taking other big steps. We know that you’re selling your home or looking for a new home (or both!) for a host of reasons, and we want to walk that path with you. At the end of the day, we want you to have an experience that is successful and empowering, whatever your reasons for buying or selling.

We bring strategic guidance, informed by extensive expertise in the industry and in the Winston-Salem real estate market, into every conversation we have with you. With the Atwell Ford team, you get a powerhouse of experience behind you that can make the difference between simply getting the job done and a personal real estate journey.

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Steadfast Promise to Our Sellers

When you’re ready to sell your home, you need a real estate agent who can see beyond the number of beds and baths, beyond square footage. You need someone who can see the best qualities of your home and who knows how to handle its challenges. We are that someone.

Unwavering Dedication to Our Buyers

No matter your stage of life or price point, if you’ve been looking for homes for months or if you’re just getting started, we’re ready to jump in and help. We help you navigate the ever-changing real estate landscape with the data-backed insights and local experience of our team of all-star real estate professionals.
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Steadfast Promise to Our Sellers

When you’re ready to sell your home, you need a real estate agent who can see beyond the number of beds and baths, beyond square footage. You need someone who can see the best qualities of your home and who knows how to handle its challenges. We are that someone.
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Unwavering Dedication to Our Buyers

No matter your stage of life or price point, if you’ve been looking for homes for months or if you’re just getting started, we’re ready to jump in and help. We help you navigate the ever-changing real estate landscape with the data-backed insights and local experience of our team of all-star real estate professionals.
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Get in Touch

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Different Name, Same Values

A name and brand change can be unsettling. Did the owners change? Was something wrong? What’s the reason for the change? We want to assure all of our clients and supporters that the Atwell Ford Real Estate team is identical to that of The Umlauf Group, and, more importantly, so is our commitment to you. There were many reasons for this change, foremost being that we want to honor an instrumental partnership that helped build this company into what it is today. We also wanted to create a platform that lets us speak more loudly to our deeply-held values. Read this open letter from our founders to learn a bit more about these reasons.
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Atwell Ford Real Estate confidently jumps into the trenches with clients, building trust by tackling all the variables of buying and selling homes to deliver results that transform people into neighbors and neighborhoods into communities that help grow our city.

Atwell Ford Real Estate confidently jumps into the trenches with clients, building trust by tackling all the variables of buying and selling homes to deliver results that transform people into neighbors and neighborhoods into communities that help grow our city.

1100 S Stratford Rd, Bldg C, Ste 200 Winston-Salem, NC 27103
336.283.2105
1100 S Stratford Rd, Bldg C, Ste 200 Winston-Salem, NC 27103
336.283.2150




Each office is independently owned and operated.

Each office is independently owned and operated.