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Home Staging

Home Staging

Set the Stage for Your Home

The selling process is the time for your home to shine. You want to put its best foot forward so that buyers can imagine themselves living in it. When you list with Atwell Ford, we help you maximize your home’s potential by giving you home staging guidance, as well as giving you access to our exclusive home staging partner, Rosales & Rose.

Home Staging

Home Staging

Set the Stage for Your Home

The selling process is the time for your home to shine. You want to put its best foot forward so that buyers can imagine themselves living in it. When you list with Atwell Ford, we help you maximize your home’s potential by giving you home staging guidance, as well as giving you access to our exclusive home staging partner, Rosales & Rose.

About Us

Doing Real Estate Differently

The real estate landscape is constantly shifting, and for sellers, the biggest challenge is helping your home to stand out among the other houses on the market, from the first photos that potential buyers see to the moment they walk through the front door. A big component of setting your home apart includes completing some basic preparation and then staging it. At Atwell Ford, we truly believe that the more work you put in at the front-end of selling your home, the greater the pay-off when it comes to sale price and time on market. 

A little preparation goes a long way to making your home sale a success.
At Atwell Ford, we break market-readiness into two tiers. First, listing prep is a crucial step to ensuring your home attracts the most buyers as possible. Our individualized listing prep guide that we share with each of our sellers is a foundational component of our proven-process for selling homes. These guidelines include repairs, cleaning, decluttering and self-staging recommendations, and they help you determine what’s going to matter the most to achieve top-dollar.
 

Home staging is the second tier of market-readiness for sellers who don’t want to risk leaving any money on the table. Whether you’re selling a home that is already empty or prefer to move out before showings begin, there are many reasons that investing in home staging can pay off in the long run. Our exclusive home staging partner, Rosales & Rose, is setting a new standard for home staging in the Piedmont Triad, and we would love to introduce you to them.

Staging gives buyers a window into what their lives in a home could be like.
Preparing your home for market may seem daunting at first, but it is achievable. There are many things you can do yourself to improve your home’s appeal, and we have a depth of resources to help you figure out the rest.

Our Listing Prep Process

When you list your home with Atwell Ford, we’ll work with you to prepare your home for sale, including setting you up for success as you get your home market ready. Even if home design is not your wheelhouse, there are many things you can do to help your home look its best, and we’ll give you a step-by-step guide about what will bring the most value to your home. Here’s how we help you prepare your own home.

Room-by-Room Prep Guide

Before your home gets listed, our Listing Prep Specialist does a walkthrough of your home. From that walkthrough, we prepare a thorough listing prep guide that assesses each space, both inside and out, giving you ideas of what you can do to prepare your home. Suggestions include areas to declutter, maintenance issues to address, or furniture to remove, all of which help get your home ready for its close-ups.

Room-by-Room Prep Guide

Before your home gets listed, our Listing Prep Specialist does a walkthrough of your home. From that walkthrough, we prepare a thorough listing prep guide that assesses each space, both inside and out, giving you ideas of what you can do to prepare your home. Suggestions include areas to declutter, maintenance issues to address, or furniture to remove, all of which help get your home ready for its close-ups.

Professional Support

Throughout the selling process, we’re there to be your support system. We’ll provide suggestions of how you can use the items and furniture in your own home to appeal to the wide variety of buyers who walk through your door. Your real estate agent and our staging specialist are available for questions that pop up as you prepare your home and to discuss what’s working and what’s not in a room. Not so handy? We can refer you to tried-and-true contractors, cleaners, and other specialists, who can help you get the job done. You’re not doing this by yourself.

Professional Support

Throughout the selling process, we’re there to be your support system. We’ll provide suggestions of how you can use the items and furniture in your own home to appeal to the wide variety of buyers who walk through your door. Your real estate agent and our staging specialist are available for questions that pop up as you prepare your home and to discuss what’s working and what’s not in a room. Not so handy? We can refer you to tried-and-true contractors, cleaners, and other specialists, who can help you get the job done. You’re not doing this by yourself.

Preparing for Photos

Today’s buyers base a lot of their decisions on photos they see of a home online before they ever step foot in a home. We arrange for professional photos of your home that will show your home at its best. If you’ve worked the prep guide we gave you, your home will be well on its way to attractive photos. Often, we’ll even do a walkthrough of a home before the photos to make sure everything is picture perfect.

Preparing for Photos

Today’s buyers base a lot of their decisions on photos they see of a home online before they ever step foot in a home. We arrange for professional photos of your home that will show your home at its best. If you’ve worked the prep guide we gave you, your home will be well on its way to attractive photos. Often, we’ll even do a walkthrough of a home before the photos to make sure everything is picture perfect.

Tips for Self- Staging Regardless of where your home is located and what it currently looks like, there are some steps that all sellers should do to stage their home for sale.

Sometimes It Takes a Professional

As the housing market tightens, setting your home apart from the competition is becoming increasingly important to help you get the best price for your home in the shortest period of time. One tool that home-sellers are turning to make the difference is professional home staging services.

When buyers walk in the door, they’re expecting the HGTV reveal—the “wow” moment that takes their breath away. That’s a tall order for sellers in the midst of a major life transition. Studies show that staging makes a big difference in how buyers perceive a home and that it can bring an impressive return on investment when it comes to the purchase price of a home. In some major cities across the United States, it is becoming the norm to move out and stage your house for sale, since today’s buyers are looking for a space they can call their own right away, not one they have to see past your personal belongings to imagine.

Invest in Your Bottomline

We want to be ahead of the trends when it comes to selling homes for our clients, so we have created an exclusive partnership with Rosales & Rose, a professional home staging company with a proven track record for helping clients sell their homes at a higher price in a shorter period of time. (Pro tip: Less time on market means less time you’re carrying the cost of a mortgage for a home you may not even be living in.) Although home staging is an additional investment for a seller, we wouldn’t offer it if we didn’t have confidence in the value it adds to your bottomline.

Let's Talk More
0204
142A9811
0231
142A9821
0197
142A9707
0185
0204
142A9811
0231
142A9821
0197
142A9707
0185

Invest in Your Bottomline

We want to be ahead of the trends when it comes to selling homes for our clients, so we have created an exclusive partnership with Rosales & Rose, a professional home staging company with a proven track record for helping clients sell their homes at a higher price in a shorter period of time. (Pro tip: Less time on market means less time you’re carrying the cost of a mortgage for a home you may not even be living in.) Although home staging is an additional investment for a seller, we wouldn’t offer it if we didn’t have confidence in the value it adds to your bottomline.

Let's Talk More
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Common Problems Staging Can Solve

Not everyone is selling a house that’s already a dream home and not everyone can afford a complete makeover of their home before putting it on the market. Professional staging can help with your home’s problem areas by helping buyers see past them or show creative ways to live with them. Here are some common examples of problems we find in homes:

1
1
Missing Rooms

Maybe your home doesn’t have a dining room or a true living room. Staging your home helps buyers envision how to get what they need out of the space you do have in your home.

2
2
Ugly Bathrooms

Bathrooms become dated quickly, but it may not be to your advantage to renovate or
even refresh. Staging goes a long way to bring modern aesthetics to spaces that aren’t on trend.

3
3
Flooring Changes

Perhaps your home has unusual flooring changes or other inconsistencies. There are ways to deal with those areas by staging furniture and zoning areas around them, something that a home staging expert can assess and resolve.

4
4
Outdated Countertops

Some things are just too costly to replace, like countertops. Yours may not be pretty or what buyers are looking for, but with correct staging, that may not be such a big deal.

1
1
Missing Rooms

Maybe your home doesn’t have a dining room or a true living room. Staging your home helps buyers envision how to get what they need out of the space you do have in your home.

2
2
Ugly Bathrooms

Bathrooms become dated quickly, but it may not be to your advantage to renovate or
even refresh. Staging goes a long way to bring modern aesthetics to spaces that aren’t on trend.

3
3
Flooring Changes

Perhaps your home has unusual flooring changes or other inconsistencies. There are ways to deal with those areas by staging furniture and zoning areas around them, something that a home staging expert can assess and resolve.

4
4
Outdated Countertops

Some things are just too costly to replace, like countertops. Yours may not be pretty or what buyers are looking for, but with correct staging, that may not be such a big deal.

Don’t let the less appealing aspects of your house detract from what potential buyers see in your home. A professional eye can identify those problem areas and come up with creative, inexpensive solutions to solve them.

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Seller's Process

Seller’s Process

When you’re ready to sell your home, you need a real estate agent who can see beyond the number of beds and baths, beyond square footage. You need someone who can see the best qualities of your home and who knows how to handle its challenges. We are that someone.

Our Team

Our all-star team of real estate professionals is ready to help you navigate the ever-changing real estate landscape with data-backed insights and local experience. In addition to agents who can help you list your home, we also have a tremendous staff to help you get ready for your sale–including our very own staging specialist!
Our Team

Seller’s Process

When you’re ready to sell your home, you need a real estate agent who can see beyond the number of beds and baths, beyond square footage. You need someone who can see the best qualities of your home and who knows how to handle its challenges. We are that someone.
Seller's Process

Our Team

Our all-star team of real estate professionals is ready to help you navigate the ever-changing real estate landscape with data-backed insights and local experience. In addition to agents who can help you list your home, we also have a tremendous staff to help you get ready for your sale–including our very own staging specialist!
Our Team
Atwell Ford

Atwell Ford Real Estate confidently jumps into the trenches with clients, building trust by tackling all the variables of buying and selling homes to deliver results that transform people into neighbors and neighborhoods into communities that help grow our city.

Atwell Ford Real Estate confidently jumps into the trenches with clients, building trust by tackling all the variables of buying and selling homes to deliver results that transform people into neighbors and neighborhoods into communities that help grow our city.

1100 S Stratford Rd, Bldg C, Ste 200 Winston-Salem, NC 27103
336.283.2105
welcome@atwellford.com
1100 S Stratford Rd, Bldg C, Ste 200 Winston-Salem, NC 27103
336.283.2105
welcome@atwellford.com




Each office is independently owned and operated.

Each office is independently owned and operated.

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