How to Sell Your House: Our Five Steps
Whether you’re selling your home for the first time or the last time (or any time in-between), we’ll guide you through our tried-and-true approach to optimize the sale of your home. At every step along the way, we are intentional in customizing our approach to your specific home and your unique needs. No one-size-fits-all formula here.
Initial Consultation
Our top priority is learning your story and situation, what you need from the sale of your home. That priority means the first step in our relationship is getting to know you. You can give us a tour of your home and share your desires for the sale, as well as any constraints, such as timelines.
We want your experience to be successful, so we take the time to discuss all the steps of the process, review all the documents you’ll need, and set expectations for the sale. We’ll answer any questions you have about how to sell your house, as well as take measurements of your home and prepare the information we need for your MLS listing.
Strategic Pricing
Strategically pricing a home is part science and part art form. No algorithm can take all the factors and give you a precise and accurate price point. There’s a lot of local knowledge and day-to-day market changes that go into competitive pricing that often result in a better return on your investment. We’re honest and transparent about the state of the market to help set an accurate expectation for how to sell your house, whether that number exceeds your expectations or if it’s a little harder to digest.
At Atwell Ford, we conduct a thorough market analysis and combine those numbers with all the experience and insights our team has garnered from the hundreds of transactions we’ve handled in the Winston-Salem and Triad area. Armed with all that data, we help you set a strategic price that takes into account the ever-changing market and all the factors, down to what’s currently available in your neighborhood and the updates and repairs you’ve completed. Our goal is getting the best price for your home, and we’ll work our strategy to do it.
Contracts & Closing
The hard work doesn’t stop once you receive offers on your home. We’ll help you navigate the process of choosing an offer, presenting the pros and cons of different offers so that you get the deal that works best for you. If there are any further negotiations that happen during due diligence, we’re in your corner, fighting for you to keep every dollar of the original offer.
We’ll walk with you throughout the closing process, helping you streamline and simplify the paperwork that comes along with selling a home. If any issues arise about repairs or appraisals, we’ll connect you to any professionals you might need along the way.
Our relationship doesn’t stop after you sign on the dotted line. We’re here to be your lifelong real estate resource any time you have questions or need advice on how to sell your house. You’re part of our Atwell Ford community now!
Jump-Start Your Process Peruse our list of frequently-asked-questions for tips on how to sell your house with confidence.
Our Reviews
Don’t Take Our Word For It
The proof of the process is in the results. Here’s what our clients have said about selling a home with Atwell Ford.
“We cannot say enough good things about Atwell Ford. They sold our house when three other agents failed. We especially appreciated the timely updates and administrative help from the team. They are both ultra-professional and helpful at every turn. We give them the highest rating in every category!”
— Lynn S. & Bill K.
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Our Approach
Our Team
